We had our first group meeting on the 17th of August to discuss what the possibilities are in terms of the experience for the augmented reality. We had gone with ideas such as 3D global, the giant toy box or the detective idea. After investigating all by finding the positives and negatives of all we came down to writing up different themes as to what we were going to work towards. It included a wonderland, elemental world, apocalyptic, horror or the future. The wonderland theme just so happen to be the best experience in terms of finding a target market, a problem and a solution. So the fantasy land was to become real as an augmented reality experience.